# BUS620 Marketing and Analytics

**Canonical URL:** https://www.ecpi.edu/course/bus620

**Last Updated:** 2026-10-14T21:43:26+00:00

**College:** College of Business and Criminal Justice

**Department:** Business

**Credit Hours:** 3.00

**Prerequisites:** All of: MGT520

**Corequisites:** None

**Course Description:**

This course will prepare students to build differentiated value perceptions in a global customer base in relation to competitors' products and services. Students will discuss marketing analytics using data, statistics, mathematics, and technology to solve marketing business problems. This will be accomplished through strategic decisions about products, pricing, distribution, and communications that are based on insights from marketing analytics.

## Programs offering this course

- [Business Administration (MBA) | Business Management Concentration](https://www.ecpi.edu/programs/business-administration-business-management-master-degree)
- [Business Administration (MBA) | Operations and Supply Chain Management Concentration](https://www.ecpi.edu/programs/business-administration-operations-supply-chain-management-master-degree)

Learn more about the [programs available at ECPI University](https://www.ecpi.edu/programs).