# MKT440 Marketing Strategy for Managers

College of Business and Criminal Justice Business Department

**Course Description:** This course provides students with an in-depth review of the development and implementation of marketing strategies within an organization. Students will learn how to analyze consumer behavior, market trends, and competitive landscapes to develop effective marketing strategies. Students will also explore the role of branding, pricing, product development, and distribution in crafting a successful marketing approach.

**Credit Hours:** 3.00

**Prerequisites:** All of: [MKT214](https://www.ecpi.edu/course/MKT214 "View MKT214")

**Corequisites:** None

## Programs offering this course

- [Business Administration (BS) | Accounting Concentration](https://www.ecpi.edu/programs/accounting-bachelor-degree)
- [Business Administration (BS) | Business Analytics Concentration](https://www.ecpi.edu/programs/business-analytics-bachelor-degree)
- [Business Administration (BS) | General Business Concentration](https://www.ecpi.edu/programs/general-management-bachelor)
- [Business Administration (BS) | Operations, Logistics, and Supply Chain Management Concentration](https://www.ecpi.edu/programs/operations-supply-chain-management-bsba-bachelor-degree)
- [Business Administration | Business Management Concentration](https://www.ecpi.edu/programs/business-administration-bachelor-degree)

Learn more about the [programs available at ECPI University](https://www.ecpi.edu/programs).