**Institution:** ECPI University

**College:** Online

**Sub-Program:** Business Administration

**Degree:** Bachelor of Science Business Administration with a Concentration in Business Analytics - 100% Online

**Canonical URL:** https://www.ecpi.edu/online/programs/business-analytics-bachelor-degree

**Last Updated:** 2026-09-22T16:25:42+00:00

## Business Analytics Degree Concentration Overview

The Bachelor of Science in Business Administration (BSBA) program with a concentration in Business Analytics is designed to prepare students with foundational business knowledge and specialized analytical skills. By integrating core business principles with data analysis techniques, the program aims to help students develop competencies that are increasingly essential in data-centric industries.

The Business Analytics concentration focuses on teaching students how to collect, interpret, and apply data to optimize business processes and support strategic decision-making. Graduates may pursue careers in areas such as data analysis, business intelligence, and operational management, depending on individual performance and experience.

This Business Analytics concentration features two degree tracks that students can choose from:

1. The **Operations Analytics** track emphasizes optimization, data mining, and statistical analysis to improve efficiency and productivity to solve operational challenges
2. The **Leadership** track develops ethical and emotionally intelligent leaders who can drive organizational change and innovation.

With ECPI's year-round accelerated program, students can earn their BSBA degree with a concentration in Business Analytics in as few as **2.5 years**.

### Knowledge and Skills

Graduates should grow in the following areas:

- **Core Business Knowledge:**
Strong foundation in business fundamentals, including accounting, finance, marketing, management, and operations.
- **Data Analytics & Statistical Modeling:**
Proficiency in data collection, cleaning, analysis, and interpretation. Ability to develop and apply statistical models to solve business problems.
- **Business Intelligence Tools:**
Proficiency in using business intelligence software and tools.

## Business Analytics Curriculum

Bachelor of Science in Business Administration Business Analytics concentration

- **Strategic Planning and Implementation** — BUS480
Emphasis is placed upon a practical, skills-oriented approach to strategic management, relative to the contemporary business environment where building and sustaining competitive advantage has become increasingly challenging.
- **Marketing Management** — MKT214
This course introduces students to the field of marketing, its principles, strategies and procedures that are followed in moving from marketing research, to a marketing idea, to development of the marketing plan and strategies for getting a product to the public

### Program Requirements

To receive the Bachelor of Science in Business Administration, students must earn 121 semester credit hours. The program requires a minimum of 8 semesters, which is equivalent to 30 months or 120 weeks of instruction. Students will select one of the tracks available under this program. The program requirements are as follows:

#### Core Courses 40 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [ACC160](https://www.ecpi.edu/course/ACC160 "View ACC160") | [Principles of Accounting I](https://www.ecpi.edu/course/ACC160 "View ACC160") | 3 |
| [ACC161](https://www.ecpi.edu/course/ACC161 "View ACC161") | [Principles of Accounting II](https://www.ecpi.edu/course/ACC161 "View ACC161") | 3 |
| [BUS121](https://www.ecpi.edu/course/BUS121 "View BUS121") | [Introduction to Business](https://www.ecpi.edu/course/BUS121 "View BUS121") | 3 |
| [BUS222](https://www.ecpi.edu/course/BUS222 "View BUS222") | [Ethics in Business](https://www.ecpi.edu/course/BUS222 "View BUS222") | 3 |
| [BUS298](https://www.ecpi.edu/course/BUS298 "View BUS298") | [Externship-BUS III](https://www.ecpi.edu/course/BUS298 "View BUS298") | 3 |
| [BUS331](https://www.ecpi.edu/course/BUS331 "View BUS331") | [Management Information Systems](https://www.ecpi.edu/course/BUS331 "View BUS331") | 3 |
| [BUS480](https://www.ecpi.edu/course/BUS480 "View BUS480") | [Strategic Planning and Implementation](https://www.ecpi.edu/course/BUS480 "View BUS480") | 3 |
| [BUS480L](https://www.ecpi.edu/course/BUS480L "View BUS480L") | [Strategic Planning and Implementation LAB](https://www.ecpi.edu/course/BUS480L "View BUS480L") | 1 |
| [ECO201](https://www.ecpi.edu/course/ECO201 "View ECO201") | [Macroeconomics](https://www.ecpi.edu/course/ECO201 "View ECO201") | 3 |
| [ECO202](https://www.ecpi.edu/course/ECO202 "View ECO202") | [Microeconomics](https://www.ecpi.edu/course/ECO202 "View ECO202") | 3 |
| [FIN350](https://www.ecpi.edu/course/FIN350 "View FIN350") | [Financial Management](https://www.ecpi.edu/course/FIN350 "View FIN350") | 3 |
| [HRM211](https://www.ecpi.edu/course/HRM211 "View HRM211") | [Introduction to Human Resources Management](https://www.ecpi.edu/course/HRM211 "View HRM211") | 3 |
| [LAW225](https://www.ecpi.edu/course/LAW225 "View LAW225") | [Legal Environment of Business](https://www.ecpi.edu/course/LAW225 "View LAW225") | 3 |
| [MKT214](https://www.ecpi.edu/course/MKT214 "View MKT214") | [Marketing Management](https://www.ecpi.edu/course/MKT214 "View MKT214") | 3 |

#### Arts and Sciences Courses\* 31 semester credit hours

**Complete ALL of the following Courses:**

**\*For allowable substitutions of arts and sciences courses, see the Arts & Sciences Department page.**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [CAP480](https://www.ecpi.edu/course/CAP480 "View CAP480") | [Arts and Sciences Capstone](https://www.ecpi.edu/course/CAP480 "View CAP480") | 3 |
| [COM115](https://www.ecpi.edu/course/COM115 "View COM115") | [Principles of Communication](https://www.ecpi.edu/course/COM115 "View COM115") | 3 |
| [ENG110](https://www.ecpi.edu/course/ENG110 "View ENG110") | [College Composition](https://www.ecpi.edu/course/ENG110 "View ENG110") | 3 |
| [ENG120](https://www.ecpi.edu/course/ENG120 "View ENG120") | [Advanced Composition](https://www.ecpi.edu/course/ENG120 "View ENG120") | 3 |
| [HUM205](https://www.ecpi.edu/course/HUM205 "View HUM205") | [Culture, Thought, and the Human Experience](https://www.ecpi.edu/course/HUM205 "View HUM205") | 3 |
| [MTH131](https://www.ecpi.edu/course/MTH131 "View MTH131") | [College Algebra](https://www.ecpi.edu/course/MTH131 "View MTH131") | 3 |
| [MTH140](https://www.ecpi.edu/course/MTH140 "View MTH140") | [Statistics](https://www.ecpi.edu/course/MTH140 "View MTH140") | 3 |
| [PHY120](https://www.ecpi.edu/course/PHY120 "View PHY120") | [Physics](https://www.ecpi.edu/course/PHY120 "View PHY120") | 3 |
| [PHY120L](https://www.ecpi.edu/course/PHY120L "View PHY120L") | [Physics Lab](https://www.ecpi.edu/course/PHY120L "View PHY120L") | 1 |
| [PSY105](https://www.ecpi.edu/course/PSY105 "View PSY105") | [Introduction to Psychology](https://www.ecpi.edu/course/PSY105 "View PSY105") | 3 |
| [PSY225](https://www.ecpi.edu/course/PSY225 "View PSY225") | [Industrial/Organizational Psychology](https://www.ecpi.edu/course/PSY225 "View PSY225") | 3 |

#### Self-Integration Courses 6 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [CIS108](https://www.ecpi.edu/course/CIS108 "View CIS108") | [Office Applications](https://www.ecpi.edu/course/CIS108 "View CIS108") | 2 |
| [COR191](https://www.ecpi.edu/course/COR191 "View COR191") | [Career Orientation](https://www.ecpi.edu/course/COR191 "View COR191") | 1 |
| [FOR110](https://www.ecpi.edu/course/FOR110 "View FOR110") | [Essentials for Success](https://www.ecpi.edu/course/FOR110 "View FOR110") | 3 |

#### Concentration Courses 24 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [BAN317](https://www.ecpi.edu/course/BAN317 "View BAN317") | [Data Analytics, Machine Learning, and Business Forecasting](https://www.ecpi.edu/course/BAN317 "View BAN317") | 3 |
| [BAN325](https://www.ecpi.edu/course/BAN325 "View BAN325") | [Advanced Business Analytics and AI](https://www.ecpi.edu/course/BAN325 "View BAN325") | 3 |
| [BAN327](https://www.ecpi.edu/course/BAN327 "View BAN327") | [Data Visualization and BI Tools with Applied AI](https://www.ecpi.edu/course/BAN327 "View BAN327") | 3 |
| [BAN385](https://www.ecpi.edu/course/BAN385 "View BAN385") | [AI and Data Mining with Python](https://www.ecpi.edu/course/BAN385 "View BAN385") | 3 |
| [BAN485](https://www.ecpi.edu/course/BAN485 "View BAN485") | [Data Mining II: R, Python, and Applied AI](https://www.ecpi.edu/course/BAN485 "View BAN485") | 3 |
| [BAN495](https://www.ecpi.edu/course/BAN495 "View BAN495") | [Business Analytics Modeling: Optimization and Simulation](https://www.ecpi.edu/course/BAN495 "View BAN495") | 3 |
| [CST140](https://www.ecpi.edu/course/CST140 "View CST140") | [Introduction to Operating Systems](https://www.ecpi.edu/course/CST140 "View CST140") | 3 |
| [CYB120](https://www.ecpi.edu/course/CYB120 "View CYB120") | [Introduction to Python Programming](https://www.ecpi.edu/course/CYB120 "View CYB120") | 3 |

#### Operations Analytics Track Courses 9 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [BAN390](https://www.ecpi.edu/course/BAN390 "View BAN390") | [Business Optimization: Linear, Integer, and Network Models](https://www.ecpi.edu/course/BAN390 "View BAN390") | 3 |
| [BAN400](https://www.ecpi.edu/course/BAN400 "View BAN400") | [Operations Analytics, AI, and Emerging Technologies](https://www.ecpi.edu/course/BAN400 "View BAN400") | 3 |
| [OPM227](https://www.ecpi.edu/course/OPM227 "View OPM227") | [Operations Management](https://www.ecpi.edu/course/OPM227 "View OPM227") | 3 |

#### Operations Analytics Track Elective Courses 11 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

#### Leadership Track Courses 9 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [BUS224](https://www.ecpi.edu/course/BUS224 "View BUS224") | [Change Management](https://www.ecpi.edu/course/BUS224 "View BUS224") | 3 |
| [BUS409](https://www.ecpi.edu/course/BUS409 "View BUS409") | [Organizational Dynamics: Motivation and Leadership](https://www.ecpi.edu/course/BUS409 "View BUS409") | 3 |
| [BUS460](https://www.ecpi.edu/course/BUS460 "View BUS460") | [Leadership Capstone](https://www.ecpi.edu/course/BUS460 "View BUS460") | 3 |

#### Leadership Track Elective Courses 11 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

## Accreditation

ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees.

Full accreditation details: [ECPI University Accreditation](https://www.ecpi.edu/accreditation).