# General Business Management

**Institution:** ECPI University

**College:** Business & Criminal Justice

**Sub-Program:** Business Administration

**Degree:** Bachelor of Science in Business Administration

**Canonical URL:** https://www.ecpi.edu/programs/general-management-bachelor

**Last Updated:** 2026-08-25T18:04:54+00:00

## General Business Management Degree Concentration Overview

The world of business is dynamic and constantly evolving. It calls for a blend of financial insight, marketing awareness, operational planning, and people-focused decision-making. Those who thrive in this environment don’t just understand business functions—they bring leadership, adaptability, and a collaborative mindset to every challenge. If that sounds like the path you want to pursue, ECPI University can help you build the knowledge and skills needed to compete in today’s global marketplace.

The General Business Management concentration is designed to help students strengthen core business competencies while developing practical skills they can apply across a wide range of industries. Coursework emphasizes strategic thinking, effective communication, problem-solving, and the ability to adapt to changing business needs. Students are encouraged to explore how leadership, teamwork, and technology contribute to organizational success and long-term growth.

The General Business Management concentration features four degree tracks that students can choose from:

- **Project Management**: Develop skills to lead teams and use tools to manage projects, maximizing performance and minimizing risk.
- **Human Resources Management**: Learn practices to support and motivate a diverse, multicultural workforce.
- **Leadership**: Focus on creating environments that foster change, innovation, and strategic decision-making.
- **General Management**: Customize coursework to align with individual career goals and interests.

Through ECPI’s year-round accelerated schedule, students can earn a Bachelor of Science in Business Administration (BSBA) with a concentration in General Business Management in as few as 2.5 years.

- **121 Total Credits** — 2.5 Year Bachelor's Degree
- **Real-World Case Studies** — Practical Simulations
- **Up to 90 Credits** — Transfer Credits

### Knowledge and Skills

Graduates should grow in the following areas:

- **Business Principles and Competencies:**
Ability to describe and apply core business principles in both local and global environments.
- **Analytical and Financial Skills:**
Ability to evaluate qualitative and quantitative accounting and financial problems using appropriate tools and technology.
- **Strategic Planning and Results Orientation:**
Ability to create effective plans that maximize business results and support organizational goals.
- **Ethical and Professional Responsibility:**
Ability to apply ethical behavior, professional standards, and social responsibility in business decision-making.
- **Professional Communication:**
Ability to demonstrate effective business communication in a professional setting.

## Program Structure and Learning Formats

### Flexible Learning Environments

- **Campus**: On-campus learning provides an immersive, in-person setting with small class sizes. Build skills through hands-on labs, simulations, and discussions while connecting directly with instructors and classmates.
- **Online**: Online learning offers a flexible format that lets you complete coursework on your own time. Access lectures, course materials, labs, and simulations online while collaborating through virtual discussions.
- **Hybrid**: Hybrid learning combines multiple formats for greater flexibility. Depending on your course, learn on campus, attend live virtual classes, or complete coursework online outside of scheduled classes.

### Locations

- [Virginia Beach, VA](https://www.ecpi.edu/locations/virginia-beach-va)
- [Newport News, VA](https://www.ecpi.edu/locations/newport-news-va)
- [Greenville, SC](https://www.ecpi.edu/locations/greenville-sc)
- [Online](https://www.ecpi.edu/locations/online)
- [Richmond, VA](https://www.ecpi.edu/locations/richmond-va)

## General Business Management Curriculum

Bachelor of Science in Business Administration General Business Management concentration

- **Management Information Systems** — BUS331
The core functions of an organization will be present in relation to a new era of global competition, technology, enterprise oriented environment, and how organizations approach these methods to sustain a competitive advantage in a constantly changing technological environment.
- **Staffing and Workforce Diversity** — HRM443
Students will be given an opportunity to explore workforce communities and demographics to develop strategies that maximize skills and abilities of a diverse workforce.

### Program Requirements

To receive the Bachelor of Science in Business Administration, students must earn 121 semester credit hours. The program requires a minimum of 8 semesters, which is equivalent to 30 months or 120 weeks of instruction. Students will select one of the tracks available under this program. The program requirements are as follows:

#### Core Courses 40 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [ACC160](https://www.ecpi.edu/course/ACC160 "View ACC160") | [Principles of Accounting I](https://www.ecpi.edu/course/ACC160 "View ACC160") | 3 |
| [ACC161](https://www.ecpi.edu/course/ACC161 "View ACC161") | [Principles of Accounting II](https://www.ecpi.edu/course/ACC161 "View ACC161") | 3 |
| [BUS121](https://www.ecpi.edu/course/BUS121 "View BUS121") | [Introduction to Business](https://www.ecpi.edu/course/BUS121 "View BUS121") | 3 |
| [BUS222](https://www.ecpi.edu/course/BUS222 "View BUS222") | [Ethics in Business](https://www.ecpi.edu/course/BUS222 "View BUS222") | 3 |
| [BUS298](https://www.ecpi.edu/course/BUS298 "View BUS298") | [Externship-BUS III](https://www.ecpi.edu/course/BUS298 "View BUS298") | 3 |
| [BUS331](https://www.ecpi.edu/course/BUS331 "View BUS331") | [Management Information Systems](https://www.ecpi.edu/course/BUS331 "View BUS331") | 3 |
| [BUS480](https://www.ecpi.edu/course/BUS480 "View BUS480") | [Strategic Planning and Implementation](https://www.ecpi.edu/course/BUS480 "View BUS480") | 3 |
| [BUS480L](https://www.ecpi.edu/course/BUS480L "View BUS480L") | [Strategic Planning and Implementation LAB](https://www.ecpi.edu/course/BUS480L "View BUS480L") | 1 |
| [ECO201](https://www.ecpi.edu/course/ECO201 "View ECO201") | [Macroeconomics](https://www.ecpi.edu/course/ECO201 "View ECO201") | 3 |
| [ECO202](https://www.ecpi.edu/course/ECO202 "View ECO202") | [Microeconomics](https://www.ecpi.edu/course/ECO202 "View ECO202") | 3 |
| [FIN350](https://www.ecpi.edu/course/FIN350 "View FIN350") | [Financial Management](https://www.ecpi.edu/course/FIN350 "View FIN350") | 3 |
| [HRM211](https://www.ecpi.edu/course/HRM211 "View HRM211") | [Introduction to Human Resources Management](https://www.ecpi.edu/course/HRM211 "View HRM211") | 3 |
| [LAW225](https://www.ecpi.edu/course/LAW225 "View LAW225") | [Legal Environment of Business](https://www.ecpi.edu/course/LAW225 "View LAW225") | 3 |
| [MKT214](https://www.ecpi.edu/course/MKT214 "View MKT214") | [Marketing Management](https://www.ecpi.edu/course/MKT214 "View MKT214") | 3 |

#### Arts and Sciences Courses\* 31 semester credit hours

**Complete ALL of the following Courses:**

*\*For allowable substitutions of arts and sciences courses, see the Arts & Sciences Department page.*

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [CAP480](https://www.ecpi.edu/course/CAP480 "View CAP480") | [Arts and Sciences Capstone](https://www.ecpi.edu/course/CAP480 "View CAP480") | 3 |
| [COM115](https://www.ecpi.edu/course/COM115 "View COM115") | [Principles of Communication](https://www.ecpi.edu/course/COM115 "View COM115") | 3 |
| [ENG110](https://www.ecpi.edu/course/ENG110 "View ENG110") | [College Composition](https://www.ecpi.edu/course/ENG110 "View ENG110") | 3 |
| [ENG120](https://www.ecpi.edu/course/ENG120 "View ENG120") | [Advanced Composition](https://www.ecpi.edu/course/ENG120 "View ENG120") | 3 |
| [HUM205](https://www.ecpi.edu/course/HUM205 "View HUM205") | [Culture, Thought, and the Human Experience](https://www.ecpi.edu/course/HUM205 "View HUM205") | 3 |
| [MTH131](https://www.ecpi.edu/course/MTH131 "View MTH131") | [College Algebra](https://www.ecpi.edu/course/MTH131 "View MTH131") | 3 |
| [MTH140](https://www.ecpi.edu/course/MTH140 "View MTH140") | [Statistics](https://www.ecpi.edu/course/MTH140 "View MTH140") | 3 |
| [PHY120](https://www.ecpi.edu/course/PHY120 "View PHY120") | [Physics](https://www.ecpi.edu/course/PHY120 "View PHY120") | 3 |
| [PHY120L](https://www.ecpi.edu/course/PHY120L "View PHY120L") | [Physics Lab](https://www.ecpi.edu/course/PHY120L "View PHY120L") | 1 |
| [PSY105](https://www.ecpi.edu/course/PSY105 "View PSY105") | [Introduction to Psychology](https://www.ecpi.edu/course/PSY105 "View PSY105") | 3 |
| [PSY225](https://www.ecpi.edu/course/PSY225 "View PSY225") | [Industrial/Organizational Psychology](https://www.ecpi.edu/course/PSY225 "View PSY225") | 3 |

#### Self-Integration Courses 6 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [CIS108](https://www.ecpi.edu/course/CIS108 "View CIS108") | [Office Applications](https://www.ecpi.edu/course/CIS108 "View CIS108") | 2 |
| [COR191](https://www.ecpi.edu/course/COR191 "View COR191") | [Career Orientation](https://www.ecpi.edu/course/COR191 "View COR191") | 1 |
| [FOR110](https://www.ecpi.edu/course/FOR110 "View FOR110") | [Essentials for Success](https://www.ecpi.edu/course/FOR110 "View FOR110") | 3 |

#### General Business Concentration Courses 21 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

#### Project Management Track Courses 11 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [ACC312](https://www.ecpi.edu/course/ACC312 "View ACC312") | [Accounting for Business Decisions](https://www.ecpi.edu/course/ACC312 "View ACC312") | 3 |
| [BUS328](https://www.ecpi.edu/course/BUS328 "View BUS328") | [Business Process Improvement](https://www.ecpi.edu/course/BUS328 "View BUS328") | 3 |
| [BUS328L](https://www.ecpi.edu/course/BUS328L "View BUS328L") | [Business Process Improvement LAB](https://www.ecpi.edu/course/BUS328L "View BUS328L") | 1 |
| [PMT472](https://www.ecpi.edu/course/PMT472 "View PMT472") | [Applied Project Management](https://www.ecpi.edu/course/PMT472 "View PMT472") | 3 |
| [PMT472L](https://www.ecpi.edu/course/PMT472L "View PMT472L") | [Applied Project Management Lab](https://www.ecpi.edu/course/PMT472L "View PMT472L") | 1 |

#### Project Managment Track Elective Courses 12 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

#### Human Resources Track Courses 9 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [BUS316](https://www.ecpi.edu/course/BUS316 "View BUS316") | [Foundations of Decision Making](https://www.ecpi.edu/course/BUS316 "View BUS316") | 3 |
| [HRM443](https://www.ecpi.edu/course/HRM443 "View HRM443") | [Staffing and Workforce Diversity](https://www.ecpi.edu/course/HRM443 "View HRM443") | 3 |
| [HRM463](https://www.ecpi.edu/course/HRM463 "View HRM463") | [Compensation and Benefits](https://www.ecpi.edu/course/HRM463 "View HRM463") | 3 |

#### Human Resources Track Elective Courses 14 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

#### Leadership Track Courses 9 semester credit hours

**Complete ALL of the following Courses:**

| Course ID | Course Name | Credit Hours |
|---|---|---|
| [BUS224](https://www.ecpi.edu/course/BUS224 "View BUS224") | [Change Management](https://www.ecpi.edu/course/BUS224 "View BUS224") | 3 |
| [BUS409](https://www.ecpi.edu/course/BUS409 "View BUS409") | [Organizational Dynamics: Motivation and Leadership](https://www.ecpi.edu/course/BUS409 "View BUS409") | 3 |
| [BUS460](https://www.ecpi.edu/course/BUS460 "View BUS460") | [Leadership Capstone](https://www.ecpi.edu/course/BUS460 "View BUS460") | 3 |

#### Leadership Track Elective Courses 14 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

#### General Management Track Courses 23 semester credit hours

**Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.**

## Accreditation

ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees.

Full accreditation details: [ECPI University Accreditation](https://www.ecpi.edu/accreditation).