MKT440 Marketing Strategy for Managers

College of Business and Criminal Justice Business Department

Course Description: This course provides students with an in-depth review of the development and implementation of marketing strategies within an organization. Students will learn how to analyze consumer behavior, market trends, and competitive landscapes to develop effective marketing strategies. Students will also explore the role of branding, pricing, product development, and distribution in crafting a successful marketing approach.

Credit Hours: 3.00

Prerequisites: MKT214

Corequisites: None