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General Management Bachelor

Program at a Glance

2.5 Year Bachelor's Degree
121 Total Credits

Practical Simulations
Real-World Case Studies


Transfer Credits
Up to 90 Credits

On Campus or Online
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General Business Management Degree Concentration Overview

The world of business is dynamic and constantly evolving. It calls for a blend of financial insight, marketing awareness, operational planning, and people-focused decision-making. Those who thrive in this environment don’t just understand business functions—they bring leadership, adaptability, and a collaborative mindset to every challenge. If that sounds like the path you want to pursue, ECPI University can help you build the knowledge and skills needed to compete in today’s global marketplace.

The General Business Management concentration is designed to help students strengthen core business competencies while developing practical skills they can apply across a wide range of industries. Coursework emphasizes strategic thinking, effective communication, problem-solving, and the ability to adapt to changing business needs. Students are encouraged to explore how leadership, teamwork, and technology contribute to organizational success and long-term growth.

The General Business Management concentration features four degree tracks that students can choose from:

  • Project Management: Develop skills to lead teams and use tools to manage projects, maximizing performance and minimizing risk.
  • Human Resources Management: Learn practices to support and motivate a diverse, multicultural workforce.
  • Leadership: Focus on creating environments that foster change, innovation, and strategic decision-making.
  • General Management: Customize coursework to align with individual career goals and interests.

Through ECPI’s year-round accelerated schedule, students can earn a Bachelor of Science in Business Administration (BSBA) with a concentration in General Business Management in as few as 2.5 years.

Knowledge and Skills

Graduates should grow in the following areas:

  • Business Principles and Competencies:
    Ability to describe and apply core business principles in both local and global environments.
  • Analytical and Financial Skills:
    Ability to evaluate qualitative and quantitative accounting and financial problems using appropriate tools and technology.
  • Strategic Planning and Results Orientation:
    Ability to create effective plans that maximize business results and support organizational goals.
  • Ethical and Professional Responsibility:
    Ability to apply ethical behavior, professional standards, and social responsibility in business decision-making.
  • Professional Communication:
    Ability to demonstrate effective business communication in a professional setting.

University Benefits

On Campus or Online

Learn your way with in-person collaboration or online simulations and flexible schedules.

Graduate Faster

Our year-round, accelerated, programs let you earn your degree in just 2.5 years.

Simplified Scheduling

Your degree path is pre-scheduled, so you can focus on learning, not course registration.

Flexible Learning Environments

Campus

Our campuses provide an immersive classroom setting, interacting directly with professors and classmates in real-time. Benefit from face-to-face discussions, hands-on labs, and the immediate support of instructors.

Online

Flexible and convenient, online learning allows you to study on your own time, from anywhere. Access lectures, lab simulations, and course materials online, collaborating with classmates through virtual forums and discussions.

Hybrid

To enhance flexibility, many campus courses are delivered via synchronous hybrid format, where students engage in both online learning activities and real-time interactions with instructors and classmates.

General Business Management Curriculum

Bachelor of Science in Business Administration General Business Management concentration

Featured Courses, Topics & Curriculum

Management Information Systems BUS331

The core functions of an organization will be present in relation to a new era of global competition, technology, enterprise oriented environment, and how organizations approach these methods to sustain a competitive advantage in a constantly changing technological environment.

Staffing and Workforce Diversity HRM443

Students will be given an opportunity to explore workforce communities and demographics to develop strategies that maximize skills and abilities of a diverse workforce.

Credit Hours

Course Categories

Description

31

Arts & Sciences

Courses which delve into both creative expression and the scientific world, shaping well-rounded thinkers.

40

Core Curriculum

Courses that provide an educational foundation, building essential skills across diverse subjects.

21

Concentration Courses

Concentration courses provide an in-depth exploration within your major, helping you build specialized knowledge and skills in a particular area of your field.

23

Track Courses

Specialized degree track courses are focused deep dives within your major, letting you become an expert in a specific niche related to your field.

6

Self Integration

These courses set you up for college success and beyond.

121

Total Credit Hours

Institutional Accreditation

ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees. ECPI University also offers credentials such as certificates and diplomas at approved degree levels.

Questions about the accreditation of ECPI University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

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