General Business Management Degree Concentration Overview
The world of business is dynamic and constantly evolving. It calls for a blend of financial insight, marketing awareness, operational planning, and people-focused decision-making. Those who thrive in this environment don’t just understand business functions—they bring leadership, adaptability, and a collaborative mindset to every challenge. If that sounds like the path you want to pursue, ECPI University can help you build the knowledge and skills needed to compete in today’s global marketplace.
The General Business Management concentration is designed to help students strengthen core business competencies while developing practical skills they can apply across a wide range of industries. Coursework emphasizes strategic thinking, effective communication, problem-solving, and the ability to adapt to changing business needs. Students are encouraged to explore how leadership, teamwork, and technology contribute to organizational success and long-term growth.
The General Business Management concentration features four degree tracks that students can choose from:
Project Management: Develop skills to lead teams and use tools to manage projects, maximizing performance and minimizing risk.
Human Resources Management: Learn practices to support and motivate a diverse, multicultural workforce.
Leadership: Focus on creating environments that foster change, innovation, and strategic decision-making.
General Management: Customize coursework to align with individual career goals and interests.
Through ECPI’s year-round accelerated schedule, students can earn a Bachelor of Science in Business Administration (BSBA) with a concentration in General Business Management in as few as 2.5 years.
Knowledge and Skills
Graduates should grow in the following areas:
Business Principles and Competencies: Ability to describe and apply core business principles in both local and global environments.
Analytical and Financial Skills: Ability to evaluate qualitative and quantitative accounting and financial problems using appropriate tools and technology.
Strategic Planning and Results Orientation: Ability to create effective plans that maximize business results and support organizational goals.
Ethical and Professional Responsibility: Ability to apply ethical behavior, professional standards, and social responsibility in business decision-making.
Professional Communication: Ability to demonstrate effective business communication in a professional setting.
University Benefits
On Campus or Online
Learn your way with in-person collaboration or online simulations and flexible schedules.
Graduate Faster
Our year-round, accelerated, programs let you earn your degree in just 2.5 years.
Simplified Scheduling
Your degree path is pre-scheduled, so you can focus on learning, not course registration.
Our campuses provide an immersive classroom setting, interacting directly with professors and classmates in real-time. Benefit from face-to-face discussions, hands-on labs, and the immediate support of instructors.
Online
Flexible and convenient, online learning allows you to study on your own time, from anywhere. Access lectures, lab simulations, and course materials online, collaborating with classmates through virtual forums and discussions.
Hybrid
To enhance flexibility, many campus courses are delivered via synchronous hybrid format, where students engage in both online learning activities and real-time interactions with instructors and classmates.
General Business Management Curriculum
Bachelor of Science in Business Administration General Business Management concentration
Featured Courses
Management Information SystemsBUS331
The core functions of an organization will be present in relation to a new era of global competition, technology, enterprise oriented environment, and how organizations approach these methods to sustain a competitive advantage in a constantly changing technological environment.
Staffing and Workforce DiversityHRM443
Students will be given an opportunity to explore workforce communities and demographics to develop strategies that maximize skills and abilities of a diverse workforce.
Program Requirements
To receive the Bachelor of Science in Business Administration, students must earn 121 semester credit hours. The program requires a minimum of 8 semesters, which is equivalent to 30 months or 120 weeks of instruction. Students will select one of the tracks available under this program. The program requirements are as follows:
Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.
Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.
Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.
Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.
Any course from other BSBA concentrations and/or BS Organizational Leadership programs depending on prerequisite. General electives from other programs and schools.
Institutional Accreditation
ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees. ECPI University also offers credentials such as certificates and diplomas at approved degree levels.
Questions about the accreditation of ECPI University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).
ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees. ECPI University also offers credentials such as certificates and diplomas at approved degree levels.
