BUS620 Marketing and Analytics

College of Business and Criminal Justice Business Department

Course Description: This course will prepare students to build differentiated value perceptions in a global customer base in relation to competitors' products and services. Students will discuss marketing analytics using data, statistics, mathematics, and technology to solve marketing business problems. This will be accomplished through strategic decisions about products, pricing, distribution, and communications that are based on insights from marketing analytics.

Credit Hours: 3.00

Prerequisites: MGT520

Corequisites: None