MKT214 Marketing Management

College of Business and Criminal Justice Business Department

Course Description: This course introduces students to the field of marketing, its principles, strategies and procedures that are followed in moving from marketing research, to a marketing idea, to development of the marketing plan and strategies for getting a product to the public. The impact of environmental, societal, and technological influences on the marketing process will also be reviewed and analyzed. Students will conduct marketing research, analyze case studies, and research companies and their marketing strategies.

Credit Hours: 3.00

Prerequisites: BUS121

Corequisites: None