Marketing Strategy for Managers
MKT440 Marketing Strategy for Managers
College of Business and Criminal Justice Business Department
Course Description: This course provides students with an in-depth review of the development and implementation of marketing strategies within an organization. Students will learn how to analyze consumer behavior, market trends, and competitive landscapes to develop effective marketing strategies. Students will also explore the role of branding, pricing, product development, and distribution in crafting a successful marketing approach.
Credit Hours: 3.00
Prerequisites: MKT214
Corequisites: None
Programs offering this course
- Business Administration | Accounting Concentration
- Business Administration | Business Analytics Concentration
- Business Administration | Business Management Concentration
- Business Administration | General Business Concentration
- Business Administration | Operations, Logistics, and Supply Chain Management Concentration
Learn more about the programs available at ECPI University.