MKT440 Marketing Strategy for Managers
College of Business and Criminal Justice Business Department
Course Description: This course provides students with an in-depth review of the development and implementation of marketing strategies within an organization. Students will learn how to analyze consumer behavior, market trends, and competitive landscapes to develop effective marketing strategies. Students will also explore the role of branding, pricing, product development, and distribution in crafting a successful marketing approach.
Credit Hours: 3.00
Prerequisites: MKT214
Corequisites: None
MKT214 Marketing Management
College of Business and Criminal Justice Business Department
Course Description: This course introduces students to the field of marketing, its principles, strategies and procedures that are followed in moving from marketing research, to a marketing idea, to development of the marketing plan and strategies for getting a product to the public. The impact of environmental, societal, and technological influences on the marketing process will also be reviewed and analyzed. Students will conduct marketing research, analyze case studies, and research companies and their marketing strategies.
Credit Hours: 3.00
Prerequisites: BUS121
Corequisites: None
BUS620 Marketing and Analytics
College of Business and Criminal Justice Business Department
Course Description: This course will prepare students to build differentiated value perceptions in a global customer base in relation to competitors' products and services. Students will discuss marketing analytics using data, statistics, mathematics, and technology to solve marketing business problems. This will be accomplished through strategic decisions about products, pricing, distribution, and communications that are based on insights from marketing analytics.
Credit Hours: 3.00
Prerequisites: MGT520
Corequisites: None
MET600 Manufacturing Systems
College of Technology Engineering Technology Department
Course Description: This course introduces students to the skills and tools required to plan, design, manage, and improve manufacturing systems. Topics covered include factory layout, simulation, value stream mapping, theory of constraints, lean manufacturing, standard work, visual management, single-piece flow vs. batch processing, time studies, real-world manufacturing case studies, inventory management, and manufacturing leadership. Students will be able to lay out and optimize a production line, identify bottleneck processes, and determine lead times using analytical methods and simulation software.
Credit Hours: 3.00
Prerequisites: None
Corequisites: None
MET221 Manufacturing Processes
College of Technology Mechanical Engineering Technology Department
Course Description: This course surveys and introduces common processes and design for manufacturing considerations. Student will learn about methods and equipment used to transform materials; the inter-dependency between geometry (form), materials properties, and processes; their effects on the functionality of the manufactured artifact; and the processing of polymers, metals, and ceramics.
Credit Hours: 3.00
Corequisites: None
FSM360 Managing Outstanding Customer Service
Food Service Management Department
Course Description: This course is designed to impart to students the art and science of providing outstanding customer service in today’s competitive foodservice operations. Students will learn managerial concepts related to building customer loyalty, enhancing service quality, and exceeding customer expectations.
Credit Hours: 3.00
Prerequisites: None
Corequisites: None
BUS226 Managerial Processes and Communications
College of Business and Criminal Justice Business Department
Course Description: This course acquaints the students with basic theories and skills, and applications concerning communications within an organization in respect to a manager's point of view. This course focuses on creation of processes, implementation, the communication process, and how a manager uses available skills and logical processes to solve problems. In addition, the course covers essential contemporary business communication including critical thinking, the internet, web, email, and other technological approaches and requirement for effective communication within a complex business environment.
Credit Hours: 3.00
Prerequisites: BUS121
Corequisites: None
BUS624 Managerial Finance
College of Business and Criminal Justice Business Department
Course Description: This course examines managerial finance and focuses on financial statement analysis, capital budgeting, capital structure, and the time value of money. Students will interpret financial information in case studies to solve operational problems. Students will also be able to make basic financial decisions involving forecasting, budgeting and capital structure.
Credit Hours: 3.00
Prerequisites: MGT520
Corequisites: None
BUS622 Managerial Economics
College of Business and Criminal Justice Business Department
Course Description: This course examines the application of microeconomic and macroeconomic theory as applied to management’s responsibilities, accountability and authority within the organization. Quantitative and qualitative application of economic principles to business analysis will be the central focus of this course.
Credit Hours: 3.00
Prerequisites: MGT520
Corequisites: None
ACC309 Managerial Accounting for Managers
College of Business and Criminal Justice Business Department
Course Description: This course introduces students to the foundations of managerial accounting – planning, control and decision making for managers. Students will learn cost behavior, cost-volume-profit relationships, job order and process costing, different cost accounting methods, differential analysis, budgeting, and profit-planning.
Credit Hours: 3.00
Prerequisites: ACC161
Corequisites: None