BUS620 Marketing and Analytics
This course will prepare students to build differentiated value perceptions in a global customer base in relation to competitors' products and services. Students will discuss marketing analytics using data, statistics, mathematics, and technology to solve marketing business problems. This will be accomplished through strategic decisions about products, pricing, distribution, and communications that are based on insights from marketing analytics. Upon successful completion of this course, students will be able to apply marketing methods to create competitive advantage, to measure marketing performance, to manage customer information, and to build customer relationships.