FSM409 Advanced Hospitality Customer Service

This course will provide the student with an understanding of the principles of customer service in the hospitality management environment. The roles of customer loyalty programs, marketing and advertising efforts and, quality management techniques will be explored. Upon completion of this course the student will be able to develop an integrated and effective customer service program with aspects directed at both internal and external customers.

Prerequisites

None

Credit Hours: 
3.00
Catalog Code: 
FSM409