MGT528 – Business Research and Analysis

This course improves a student’s abilities to research, analyze, interpret and report information. Case based reasoning uses a logical approach to design business plans and to solve business problems. Students will identify key areas of information for business management, evaluate both quantitative and qualitative data and information and communicate results to a diverse audience. Ethics in research and reporting is emphasized. This course provides the structure needed for the capstone project that will be completed in BUS628. Upon successful completion of this course, students will understand the purpose of research as it relates to business knowledge and will be able to perform the processes involved in the gathering and analysis of information and the reporting of findings.
Prerequisite: None