MKT214 Marketing Management

This course introduces students to the field of marketing, its principles, strategies, and procedures that are employed by successful brands in the marketplace. Students will learn the critical steps in the marketing process, from marketing research, to a marketing idea, to development of the marketing plan and strategies for successfully marketing a brand. Students will analyze case studies and research a company's marketing strategies.

Prerequisite BUS121

Credit Hours: 
3.00
Catalog Code: 
MKT214