BUS440 Global Marketing

This course provides students with an in-depth knowledge of global environments. Students will learn about the issues so they can strategically analyze these environments from a global marketing perspective in order to address challenges, make decisions, and create strategies. Upon successful completion of this course, students will be able to use a simulation designed to perform the role of a brand manager, to make market entry, perform product management and marketing decisions, and experience the results of the decisions.

Prerequisites

BUS121 and BUS314