Why is Web Design Important?
It can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence is the web design.
This means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.
A Good Site Increases Customer Conversion
When a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions. It also inspires confidence that any transactions that take place on the site will be secure and private.
A Responsive Website Helps Businesses Reach More Clients
According to a recent research study by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. A responsive website automatically adjusts to mobile screen size. This means that businesses need to design websites which are responsive, to reach customers who are on-the-go.
Websites Help in Business Branding
A poor-looking website could damage the brand of any company, and a scummy-looking website drives customers away. However, an elegant website could help people connect with a business’s branding. A website with a user-friendly page tends to attract more clients to businesses.
Why Should You Consider a Future in Web Design?
The news we peruse online, the websites that we browse, and the gifts we order online are made possible by web developers. These professionals are heavily involved in website creation, from basic web design aesthetic properties--such as color and layout; to more technical aspects of a website--such as how it can handle a given amount of traffic.
Get Formal Education
While you can learn coding languages on your own without a formal education, you will discover later that there is much more to web development than coding. Web developers who can use their coding skills in a broader context have an advantage. This is why you need formal education to help you develop and gain foundational knowledge of web development practices, expose you to project management and other problems that require problem-solving, and also encourage you to think critically.
According to the BLS, web developers should have some important basic technical skills in CSS, HTML, and JavaScript. However, the heart of a web designers’ training is in design. If you are interested in becoming a web designer, you need to learn about multimedia applications and graphics, typography and color theories, and design and layout techniques.
Important Qualities and Skills of a Good Web Designer
To help you in your journey to becoming a successful website designer, you should be:
- Original
- Creative
- Detail oriented
- Customer oriented
- Adaptable
- Able to handle criticism
Sometimes you don’t need to be qualified to get the job, but you’ll need to prove that you have skills in:
Creativity and graphics design: You need to know how to tailor your creativity and graphic skills to suit your clients’ needs.
Technical aptitude: To become a successful web designer, you should be able to code using HTML, XHTML, Flash, JavaScript and other coding methods. Knowledge of graphic-editing software such as Photoshop and InDesign may be necessary. Additionally, it’s important that you also understand server-side technologies such as .Net and PHP.
People Skills: Regardless of whether you will be working for a large company or independently, you should know how to interact with clients who may not know how to communicate what they want.
Web designers assist companies by creating user-friendly, appealing websites and mobile apps. This has made them indispensable in the business environment today, because a company’s online presence makes a big difference in its bottom line.
Are you interested in the world of web design? If you want to earn a Bachelor of Science in Computer and Information Science with a Major in Software Development - Web Design and Development Track, consider ECPI University for your education. With year-round classes and an accelerated schedule, you could earn your bachelor’s in as little as 2.5 years. For more information, connect with a friendly admissions representative today.
It could be the Best Decision You Ever Make!
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